Visakh menon

Portfolio: Art direction & brand design


The Invisible Season

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

The Invsible Season is a follow up to the Unknown Spring Project, an online anthology that chronicles a community's efforts to overcome the tsunami that struck Japan on 11 March 2011. 5 years in the making, through interactive maps, survivor interviews, videos, and audio slideshows, this project provides a portrait of Yuriage & its residents as they try to move past their traumas and continue on with life.
The key challenge to this project was to create a data layer over a custom Google Map displaying the spread of raditiation fallout from the Fukushima nuclear plant meltdow within the context of the characters in the documentary. The data was sourced from Safecast.org (an open source raditiation data hub).
A collaborative project with filmmaker & photographer Jake Price.

Funded by PBS-POV.org and Kickstarter. Screenings at: NY Film Fest. World Photo Press Fest. Filmgate Interactive Miami.

Role: Art Director, Designer & Coder.

Check out the site Screening at NY Film Fest Interview at Kino-Eye POV Interactive Shorts

The Invisible Season

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

Role: Art Director, Designer & Coder.

Check out the site

Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 along side the COOLPIX A.

Three cameras, three photographers, three locations during the course of a day. Key challenge in this project was to design a UI thats minimal & helps to tell the story, working also as a virtual timeline. The site was designed to be viewed on a large screen, letting the photos shine, while leading one deeper into the experience of each. Visitors were given technical details about each shot, the Nikon camera that captured it, a look behind-the-scenes, audio clips from the photographer and ultimately, the inspiration for users to try it themselves. Featuring images by Corey Rich, Taylor Glenn, Troy House

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.

Check out the site

Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 along side the COOLPIX A.

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.

Check out the site

Target: Wedding

Re branding Target Wedding Registry.

The brief was to visually reimagine the Target Weddings tag line- "Be Yourself, Together" and create a style guide for the wedding registry. The process of re branding started with looking at possible visual ideas to convey the concepts of interconnectedness and individuality. The idea of a two string knot merged with the letterform W was translated visually into a graphic icon and then extended into branding elements, logo and environmental graphics.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.

Target: Wedding

Re branding Target Wedding Registry.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.


Walmart

Branding and digital style guide redesign

Brief: Create a new art direction and digital style guide for Walmart to work across online advertising and other digital properties. The challenge here was to create a style guide that was digital friendly & that takes the Walmart brand style forward yet keeping it consistent with the brand guidelines. The execution creates a visual language born from the classic spark logo and the playful use of triangle and gradients. The visual treatment extends this idea into brand elements, iconography, backgrounds, UI elements, product carousels and motion design.

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.

Walmart

Branding and digital style guide redesign

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.


View 83

Music video collaboration with Heavy Birds, created using a mix of live sound visualizations, generative graphics made with Processing and motion design.

View 83 is a video collaboration between the band Heavy Birds and video artist Visakh Menon. Visually the video is multi-layered non narrative journey across various national parks of America intermixed with motion graphics and sound reactive digital landscapes produced generatively with Processing. Heavy Birds approached the music from various aspects or "views", concerning modern day recording. Conceptually the video centers on the transformation & distortion of landscapes as seen in nature and those created via the digital realm. The viewing & recording of these landscapes through optical devices and screens, produces spatial and temporal distortions in light and perspective so as challenging our perception, memory and experience of the moments we witness in them. The initial step was recording organic instruments, including cello, guitar, organ, and drum, live, onto an Analog tape machine. The music was then mixed and reversed by utilizing Protools with another engineer. Finally, after a "thrown-out" version of a cassette transfer, the final track was re-mixed in Garageband, where a slight digital drum machine was added to aid the video visuals.

Credits: Composed by Ryan Drag / Lia Mooney. Performed by Ryan Drag (guitars),Lia Mooney (cello, organ), & Jim Laakso (percussion). Recorded by Hugh Pool at Excello, and Rob Laakso at Vacation Island. Mixed by R. Laakso & Heavy Birds. Edits & re-mix for 'Views" project by Ryan Drag. Video by Visakh Menon Curated by Leo Kuelbs  

Role: Art Director, motion designer & coder.

View 83

Music video

Role: Art Director, motion designer & coder.


Unknown Spring

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

Unknown Spring is an online anthology that chronicles a community's efforts to overcome the tsunami that struck Japan on 11 March 2011. Through interactive maps, survivor interviews, videos, and audio slideshows, this project provides a portrait of Yuriage & its residents as they try to move past their traumas and continue on with life. A collaborative project with filmmaker & photographer Jake Price.

Funded by PBS-POV.org and Kickstarter. Screenings at: NY Film Fest. World Photo Press Fest. Filmgate Interactive Miami.

Role: Art Director, Designer & Coder.

Check out the site Screening at NY Film Fest Interview at Kino-Eye

Unknown Spring

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

Role: Art Director, Designer & Coder.

Check out the site

Surviving Beautifully

Branding and site redesign

Client: Surviving Beautifully | Role: Brand design & Art Direction.

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Branding and site redesign

Client:Surviving Beautifully | Role: Brand design & Art Direction.


Agora Fund

Infographics and motion design for a new social change financial startup.

Role: Concepting, Art Direction & Motion Design.


Hindsight Project

A curated collection of career wisdom videos from experienced folks across the creative fields. Hosted by the Art Directors Club (NY)

Client:Hindsight Project & Art Directors Club | Role: Art Direction & design

Check out the site

Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.

Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.


HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Screen Share Project is a digital platform that was at the center of the proposed advertising campaign for the launch of HPs' new line of high performance laptops. Aimed at creatives and content producers, this web application was created to give a platform for remote collaborations and crowd sourced productions, working as a mix between dribble, basecamp and github.

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.

HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.


Quintiles

Visual Language design

Client:Quintiles | Agency: MRM worldwide | Role: Art Direction & design


Applegate Farms

Digital Infographic and social media campaign.

Client:Applegate Farms | Agency: DFlash | Role: Art Direction | Illustrator: Jason Douglas Griffin


Advil

Mobile App design

Role: Concepting, Art Direction & UI Designer.


Verizon FIOS

Digital platform design for direct marketing, consumer activation & brand engagement.

Client:Verizon FIOS | Agency: MRM Worldwide | Role: Concepting & Art Direction.