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Portfolio: Art direction & branding design

Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 along side the COOLPIX A.

Three cameras, three photographers, three locations during the course of a day. Key challenge in this project was to design a UI thats minimal & helps to tell the story, working also as a virtual timeline. The site was designed to be viewed on a large screen, letting the photos shine, while leading one deeper into the experience of each. Visitors were given technical details about each shot, the Nikon camera that captured it, a look behind-the-scenes, audio clips from the photographer and ultimately, the inspiration for users to try it themselves. Featuring images by Corey Rich, Taylor Glenn, Troy House

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.

Check out the site

Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 along side the COOLPIX A.

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.

Check out the site

Unknown Spring

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

Unknown Spring is an online anthology that chronicles a community's efforts to overcome the tsunami that struck Japan on 11 March 2011. Through interactive maps, survivor interviews, videos, and audio slideshows, this project provides a portrait of Yuriage & its residents as they try to move past their traumas and continue on with life. A collaborative project with filmmaker & photographer Jake Price.

Funded by PBS-POV.org and Kickstarter. Screenings at: NY Film Fest. World Photo Press Fest. Filmgate Interactive Miami.

Role: Art Director, Designer & Coder.

Check out the site Screening at NY Film Fest Interview at Kino-Eye POV Interactive Shorts

Unknown Spring

An anthology project that bears witness to the ongoing recovery of Tohoku after the 3/11 tsunami & earthquake.

Role: Art Director, Designer & Coder.

Check out the site

Target: Wedding

Re branding Target Wedding Registry.

The brief was to visually reimagine the Target Weddings tag line- "Be Yourself, Together" and create a style guide for the wedding registry. The process of re branding started with looking at possible visual ideas to convey the concepts of interconnectedness and individuality. The idea of a two string knot merged with the letterform W was translated visually into a graphic icon and then extended into branding elements, logo and environmental graphics.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.

Target: Wedding

Re branding Target Wedding Registry.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.


Walmart

Branding and digital style guide redesign

Brief: Create a new art direction and digital style guide for Walmart to work across online advertising and other digital properties. The challenge here was to create a style guide that was digital friendly & that takes the Walmart brand style forward yet keeping it consistent with the brand guidelines. The execution creates a visual language born from the classic spark logo and the playful use of triangle and gradients. The visual treatment extends this idea into brand elements, iconography, backgrounds, UI elements, product carousels and motion design.

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.

Walmart

Branding and digital style guide redesign

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.


Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.

Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.


HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Screen Share Project is a digital platform that was at the center of the proposed advertising campaign for the launch of HPs' new line of high performance laptops. Aimed at creatives and content producers, this web application was created to give a platform for remote collaborations and crowd sourced productions, working as a mix between dribble, basecamp and github.

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.

HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.


Advil

Mobile App design

Role: Concepting, Art Direction & UI Designer.


Hindsight Project

A curated collection of career wisdom videos from experienced folks across the creative fields. Hosted by the Art Directors Club (NY)

Client:Hindsight Project & Art Directors Club | Role: Art Direction & design

Check out the site

Applegate Farms

Digital Infographic and social media campaign.

Client:Applegate Farms | Agency: DFlash | Role: Art Direction | Illustrator: Jason Douglas Griffin


Verizon FIOS

Digital platform design for direct marketing, consumer activation & brand engagement.

Client:Verizon FIOS | Agency: MRM Worldwide | Role: Concepting & Art Direction.