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Yardley of London

Rebranding & site redesign

Client: Yardley of London | Agency: AFG+
Role: Branding / website design & Art Direction.

Yardley of London

Rebranding & site redesign

Client: Yardley of London | Agency: AFG+ | Role: Branding / website design & Art Direction.


Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 with the COOLPIX A.

Three cameras, three photographers, three locations during the course of a day. Key challenge in this project was to design a UI thats minimal & helps to tell the story, working also as a virtual timeline. The site was designed to be viewed on a large screen, letting the photos shine, while leading one deeper into the experience of each. Visitors were given technical details about each shot, the Nikon camera that captured it, a look behind-the-scenes, audio clips from the photographer and ultimately, the inspiration for users to try it themselves. Featuring images by Corey Rich, Taylor Glenn, Troy House

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.

Nikon: Moments

An immersive experience built to launch Nikons' new range of DSLRs, the D600 & D800 along side the COOLPIX A.

Client:Nikon USA | Agency: MRM Worldwide | Role: Art Director & Designer.


Target: Wedding

Re branding Target Wedding Registry.

The brief was to visually reimagine the Target Weddings tag line- "Be Yourself, Together" and create a style guide for the wedding registry. The process of re branding started with looking at possible visual ideas to convey the concepts of interconnectedness and individuality. The idea of a two string knot merged with the letterform W was translated visually into a graphic icon and then extended into branding elements, logo and environmental graphics.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.

Target: Wedding

Re branding Target Wedding Registry.

Client:Target | Agency: Spring Studios (NY) | Role: Concepting, Brand design & Art Direction.


Walmart

Branding and digital style guide redesign

Brief: Create a new art direction and digital style guide for Walmart to work across online advertising and other digital properties. The challenge here was to create a style guide that was digital friendly & that takes the Walmart brand style forward yet keeping it consistent with the brand guidelines. The execution creates a visual language born from the classic spark logo and the playful use of triangle and gradients. The visual treatment extends this idea into brand elements, iconography, backgrounds, UI elements, product carousels and motion design.

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.

Walmart

Branding and digital style guide redesign

Client:Walmart | Agency: Martin Agency | Role: Concepting, Brand design & Art Direction.


TEVA- ProAir

Branding & mobile UI design for IoT inhaler that makes it easier to manage asthma and COPD by monitoring usage & adherence.

Client: TEVA - ProAir | Agency: TruBridge | Role: Branding, UI design & Art Direction.

TEVA- ProAir

Branding & mobile UI design for IoT inhaler that makes it easier to manage asthma and COPD by monitoring usage & adherence.

Client: TEVA - ProAir | Agency: TruBridge | Role: Branding, UI design & Art Direction.


View 83

2015

View 83 is a video collaboration between the band Heavy Birds and video artist Visakh Menon. Conceptually the video centers on the transformation & distortion of landscapes as seen in nature and those created via the digital realm. The viewing & recording of these landscapes through optical devices and screens, produces spatial and temporal distortions in light and perspective so as challenging our perception, memory and experience of the moments we witness in them. Visually the video is multi-layered non narrative journey across various national parks of America intermixed with motion graphics and sound reactive digital landscapes produced generatively with Processing Code. Heavy Birds approached the music from various aspects or "views", concerning modern day recording. The initial step was recording organic instruments, including cello, guitar, organ, and drum, live, onto an Analog tape machine. The music was then mixed and reversed by utilizing Protools with another engineer. Finally, after a "thrown-out" version of a cassette transfer, the final track was re-mixed in Garageband, where a slight digital drum machine was added to aid the video visuals.  

Credits:

  • Video by Visakh Menon
  • Composed by Ryan Drag / Lia Mooney.
  • Performed by Ryan Drag (guitars),Lia Mooney (cello, organ), & Jim Laakso (percussion).
  • Recorded by Hugh Pool at Excello, and Rob Laakso at Vacation Island.
  • Mixed by R. Laakso & Heavy Birds.
  • Edits & re-mix for 'Views" project by Ryan Drag.
  • Curated by Leo Kuelbs
  •  

View 83

View 83 is a video collaboration between the band Heavy Birds and video artist Visakh Menon. Conceptually the video centers on the transformation & distortion of landscapes as seen in nature and those created via the digital realm. The viewing & recording of these landscapes through optical devices and screens, produces spatial and temporal distortions in light and perspective so as challenging our perception, memory and experience of the moments we witness in them.


Agora Fund

Infographics and motion design for a new social change financial startup.

Role: Concepting, Art Direction & Motion Design.


Applegate Farms

Digital Infographic and social media campaign.

Client:Applegate Farms | Agency: DFlash | Role: Art Direction | Illustrator: Jason Douglas Griffin


Hindsight Project

A curated collection of career wisdom videos from experienced folks across the creative fields. Hosted by the Art Directors Club (NY)

Client:Hindsight Project & Art Directors Club | Role: Art Direction & design

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Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.

Le Coq Sportif

Collaborative sneaker design application

Client:Le Coq Sportif | Agency: Crispin Porter + Bogusky | Role: Concepting, Art Direction & UI design.


HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Screen Share Project is a digital platform that was at the center of the proposed advertising campaign for the launch of HPs' new line of high performance laptops. Aimed at creatives and content producers, this web application was created to give a platform for remote collaborations and crowd sourced productions, working as a mix between dribble, basecamp and github.

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.

HP: Impact Machines

A digital collaborative networking platform for artists and content producers

Client:HP | Agency: Martin Agency | Role: Art Director & interface Designer.


Quintiles

Visual Language design

Client:Quintiles | Agency: MRM worldwide | Role: Art Direction & design


Advil

Mobile App design

Role: Concepting, Art Direction & UI Designer.


Verizon FIOS

Digital platform design for direct marketing, consumer activation & brand engagement.

Client:Verizon FIOS | Agency: MRM Worldwide | Role: Concepting & Art Direction.


Biography

Based in NYC, Visakh Menon is a design director, and interactive designer with over 13 years of experience creating integrated communication, corporate branding, and interactive experiences for leading global brands.

Having received his MFA in Graphic Design from the Maryland Institute College of Art ( MICA) in 2007, Visakh applies his expertise in branding, data visualization, interactive design to help his private clients succeed. He has been deeply involved in tech-based interactive design over the last 15 years and is comfortable working with code, building prototypes & managing tech teams.

When he’s not busy working for his clients, Visakh freelances for ad agencies across the country, is an Adjunct Lecturer at CUNY New York City College of Technology, and creates art work spanning video, drawing, and media arts at his studio in Queens.


Brands, Agencies & Clients

TEVA, BOSE, Target, Nikon USA, Verizon FIOS, Walmart, UPS, Microsoft, Orange Telecom, Old Navy, New Republic Magazine, Coca Cola, General Electric, Advil, NFL, Aveeno, Applegate Farms, Exxon Mobil, AXE, Citibank, JP Morgan Chase, Charles Schwab, MRM Worldwide, Martin Agency, Crispin Porter + Bogusky, Tribal DDB, Atmosphere BBDO, Ogilvy Interactive, Publicis Modem, Razorfish, Euro RSCG, Rapp worldwide, Renegade, DFlash NYC, Amanyara villas


Services & Capabilities

  • Digital design & branding design
  • Interactive journalism, documentary and non linear digital narratives.
  • Creative & art direction
  • Concepting & interface design for web/mobile application development
  • Creative direction and concepting for branded integrated campaigns
  • Data Visualization
  • Information design and visual system design

Artwork protfolio: www.visakhmenon.com

@tapeglitch | View visakh menon's profile on LinkedIn